On Wednesday, U.S. Federal Communications Commission (FCC) Chairwoman Jessica Rosenworcel proposed requiring disclosure of content generated by artificial intelligence (AI) in political ads on radio and TV.
Rosenworcel is asking her colleagues to vote to advance a proposed rule that would require disclosure of AI content in both candidate and issue advertisements, but does not propose to prohibit any AI-generated content within political ads.
The rule would require on-air and written disclosures and cover cable operators, satellite TV and radio providers, but the FCC does not have authority to regulate internet or social media ads or streaming services. The agency has already taken steps to combat misleading use of AI in political robocalls.
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