There is plenty of hype around artificial intelligence these days, especially large language models. Even as multiplying lawsuits challenge big-name LLMs over copyright and training text usage, and regulators and advocates try to establish guidelines for rapidly advancing technologies, there’s a strong sense among CEOs that their companies should be using AI to transform work.
For associations, there could be something valuable in what LLMs have to offer, especially at a time when we are asking if there is too much content. Several associations have moved forward with the development of their own LLMs to improve their technology and relieve some administrative burden on staff. Most importantly, they seek to elevate the value of membership by better connecting members to the information for which they're looking and creating customized content syntheses they cannot get anywhere else.
When considering what AI can do for your association, it’s good to start with a challenge you have. The Water Environment Federation (WEF) needed to help members navigate a key benefit—an extensive content collection comprising technical papers, conference proceedings, books, magazine articles, web content and more. Steve Spicer, WEF’s senior director of user experience and digital content strategy, compared the LLM they are developing to a "supercharged all-knowing librarian."
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