Details
05/13/2024
Marketing and Member Services Manager
Ohio Physical Therapy Association | Westerville, OH
Position Summary:
The Ohio Physical Therapy Association is seeking a Marketing & Member Services Manager who will be responsible for executing internal and external strategic communications and membership services. This individual shall manage multiple projects while working with minimal supervision in a deadline-driven and customer-service oriented environment.
KEY RESPONSIBILITIES:
Marketing | Communications | Social Media
- Develop creative and timely engagement initiatives that elevate the organization and the profession.
- Initiate, create and develop branded marketing campaigns for OPTA programs and projects.
- Compose simple to complex communication documents including eblasts, press releases, website information, reports and presentation materials while maintaining OPTA brand integrity.
- Oversee content management of OPTA website, including member database.
- Oversee the association’s social media accounts, including X (Twitter), Facebook, LinkedIn, YouTube and Instagram through comprehensive editorial calendar and post messages relevant to the membership and consumers.
- Evaluate social media metrics to further enhance audience engagement and brand identity.
- Work with OPTA's director of professional development on all direct member communications/promotions for the spring conference, fall conference, leadership development conference, lunch + learn webinar series, including calls for abstracts and calls for presentations.
- Collaborate with OPTA executive director and OPTA director of professional development on Advocacy Day communications/promotions and event planning needs.
- Promote and support district continuing education programs and social events.
- Manage advertising for social media platforms, newsletter and newly identified channels to enhance non-dues revenue.
- Create and develop podcasts and videos to support OPTA initiatives.
Membership Services
- Cultivate a network of potential members, academic institutions, and vendors to promote organizational membership and involvement.
- Provide project management support to assigned OPTA committees, including meeting/event preparation activities.
- Work with the district engagement committee in the development and implementation of membership recruitment and retention strategies.
- Prepare and coordinate monthly member mailings/outreach, and regularly disseminate membership lists and data/analysis to district leaders.
- Collaborate with the executive director to develop the annual membership meeting script and manage audio/visual production.
- Manage the OPTA Membership Awards Program in conjunction with the Awards Chair.
- Oversee coordination of the elections process with the nominating chair, including managing the online balloting process.
- Serve as staff liaison to assigned OPTA special interest groups (SIGs).
- Serve in an outreach capacity with potential members as needed.
Consumer Relations + Education
- Create educational and advocacy tools to raise awareness of key issues and advance OPTA priorities.
- Identify key organizational and community contacts to develop and promote consumer relations concepts on public site ChoosePT.com
- Work with outside agencies when necessary to manage external projects, including branded video production and dissemination to various targets.
Other
- Staff OPTA committees, SIGs and meetings as assigned by the executive director.
- Other duties as directed by the executive director.
QUALIFICATIONS:
- Bachelor’s degree or equivalent work experience.
- Creative content development experience utilizing design and creative impression video software.
- Strong verbal and written communication skills, with concentration in social media and public relations strategy development. Exceptional grammar skills are required.
- Website database and content management expertise, or willingness to learn and master.
- Familiarity with video software, including editing capabilities, or willingness to learn and master.
- Competency in recording, managing and promoting podcasts, including fundamental software.
- Attention to detail.
- Experience in communication and membership development, preferably in a non-profit association setting.
- Ability to multitask, work effectively independently and as a member of a team.
- Willingness to work flexible hours including occasional evenings and weekends.
- Excellent, articulate, personable and diplomatic customer service skills.
- Proficient in MS Office (Word, Excel, Access, PowerPoint). Knowledge of membership database programs a plus.
- Proven project management skills.
- Ability to perform work that requires frequent standing, bending, reaching, squatting, kneeling, moving, lifting of files and/or boxes up to 30 pounds.
- This is a multi-faceted role that requires strong project management skills with a proactive attitude, outstanding communication and organizational skills, and the ability to juggle simultaneous work demands.
MEASUREMENT:
The marketing & member services manager shall meet on an annual basis, or more frequently, if necessary, with the executive director to determine appropriate measurement tools for achievement of annual goals.
To Apply:
Please send your cover letter and resume to opt@ohiopt.org.
The deadline for application submission is June 3, 2024.