Marketing and Member Services Manager

Ohio Physical Therapy Association | Westerville, OH

Position Summary:

The Ohio Physical Therapy Association is seeking a Marketing & Member Services Manager who will be responsible for executing internal and external strategic communications and membership services. This individual shall manage multiple projects while working with minimal supervision in a deadline-driven and customer-service oriented environment.

Marketing | Communications | Social Media

  • Develop creative and timely engagement initiatives that elevate the organization and the profession.
  • Initiate, create and develop branded marketing campaigns for OPTA programs and projects.
  • Compose simple to complex communication documents including eblasts, press releases, website information, reports and presentation materials while maintaining OPTA brand integrity.
  • Oversee content management of OPTA website, including member database.
  • Oversee the association’s social media accounts, including X (Twitter), Facebook, LinkedIn, YouTube and Instagram through comprehensive editorial calendar and post messages relevant to the membership and consumers.
  • Evaluate social media metrics to further enhance audience engagement and brand identity.
  • Work with OPTA's director of professional development on all direct member communications/promotions for the spring conference, fall conference, leadership development conference, lunch + learn webinar series, including calls for abstracts and calls for presentations.
  • Collaborate with OPTA executive director and OPTA director of professional development on Advocacy Day communications/promotions and event planning needs.
  • Promote and support district continuing education programs and social events.
  • Manage advertising for social media platforms, newsletter and newly identified channels to enhance non-dues revenue.
  • Create and develop podcasts and videos to support OPTA initiatives.

Membership Services

  • Cultivate a network of potential members, academic institutions, and vendors to promote organizational membership and involvement.
  • Provide project management support to assigned OPTA committees, including meeting/event preparation activities.
  • Work with the district engagement committee in the development and implementation of membership recruitment and retention strategies.
  • Prepare and coordinate monthly member mailings/outreach, and regularly disseminate membership lists and data/analysis to district leaders.
  • Collaborate with the executive director to develop the annual membership meeting script and manage audio/visual production.
  • Manage the OPTA Membership Awards Program in conjunction with the Awards Chair.
  • Oversee coordination of the elections process with the nominating chair, including managing the online balloting process.
  • Serve as staff liaison to assigned OPTA special interest groups (SIGs).
  • Serve in an outreach capacity with potential members as needed.

Consumer Relations + Education

  • Create educational and advocacy tools to raise awareness of key issues and advance OPTA priorities.
  • Identify key organizational and community contacts to develop and promote consumer relations concepts on public site
  • Work with outside agencies when necessary to manage external projects, including branded video production and dissemination to various targets.


  • Staff OPTA committees, SIGs and meetings as assigned by the executive director.
  • Other duties as directed by the executive director.


  • Bachelor’s degree or equivalent work experience.
  • Creative content development experience utilizing design and creative impression video software.
  • Strong verbal and written communication skills, with concentration in social media and public relations strategy development. Exceptional grammar skills are required.
  • Website database and content management expertise, or willingness to learn and master.
  • Familiarity with video software, including editing capabilities, or willingness to learn and master.
  • Competency in recording, managing and promoting podcasts, including fundamental software.
  • Attention to detail.
  • Experience in communication and membership development, preferably in a non-profit association setting.
  • Ability to multitask, work effectively independently and as a member of a team.
  • Willingness to work flexible hours including occasional evenings and weekends.
  • Excellent, articulate, personable and diplomatic customer service skills.
  • Proficient in MS Office (Word, Excel, Access, PowerPoint). Knowledge of membership database programs a plus.
  • Proven project management skills.
  • Ability to perform work that requires frequent standing, bending, reaching, squatting, kneeling, moving, lifting of files and/or boxes up to 30 pounds.
  • This is a multi-faceted role that requires strong project management skills with a proactive attitude, outstanding communication and organizational skills, and the ability to juggle simultaneous work demands.


The marketing & member services manager shall meet on an annual basis, or more frequently, if necessary, with the executive director to determine appropriate measurement tools for achievement of annual goals.

To Apply:

Please send your cover letter and resume to

The deadline for application submission is June 3, 2024.

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