01/21/2022

How to Use NFTs as an Event Engagement Tool

The secret: Keep it simple

The International Society for Technology in Education (ISTE) aims to be at the forefront of innovation for its audience of educators. One exercise at its summer 2021 conference achieved exactly that.

In the search for new ways to engage attendees as the association pivoted to virtual events, ISTE took the leap into nonfungible tokens (NFTs), the blockchain-tied form of asset certification that had a breakout year in 2021. Back in June, ISTE became one of the first associations to integrate NFTs into one of its events, and it did so with just six weeks of lead time.

Along the way, it learned a lot from which other associations could glean inspiration.

Please select this link to read the complete article from Associations Now.