01/27/2022

Talk About Data to Improve Your Digital Content

Some guidance for more effective application

How is your content doing? That's a question that leaders increasingly should be able to answer, according to the ASAE Research Foundation report Association Content Strategies for a Changing World. As digital content has become a primary mode of knowledge dissemination, monitoring digital analytics was one of 17 tactics recommended by the research to support an overarching content strategy.

Associations are recognizing the importance of analytics. Benchmarking research from the foundation shows the diverse methods that associations use to monitor their digital data. But many associations are still sorting out how to answer a second critical question: How are you applying what you know about your content?

As defined by the report, monitoring digital analytics means “[c]ollecting data on content usage and applying data to measure content usage and success. Analytics tools are only one part of the larger effort to determine the target audience and measurable goals, do the measurement and make decisions about content based on the data.”

Please select this link to read the complete article from ASAE's Center for Association Leadership.