01/27/2022

Consider How Group Membership Could Strengthen Your Organization

It can boost membership, revenue and value

Opening the door to an organizational membership turned out to be a game changer for the Association of Biomolecular Resource Facilities (ABRF). After launching it in early 2020, ABRF nearly doubled its membership by December 2021 and increased its value proposition and volunteer pool. Even better? Membership dues grew by about 40 percent and sponsorship revenue increased by more than 60 percent as sponsors engaged with a larger audience.

For many universities that conduct research, it is more efficient for them to create shared core research facilities, which means that instead of every scientist having their own set of equipment, the university invests in the best and most up-to-date technologies and puts them in a shared facility. Then researchers arrange to access the facilities when they need them.

Delving Deeper

ABRF had hovered in the 700 to 800 individual member range for several years. When ABRF’s Executive Director Ken Schoppmann, IOM, CAE, came on board four years ago, he began to ask questions: What’s our penetration rate? what’s the scope of the potential audience we could engage? Why do people join?

Please select this link to read the complete article from Associations Now.