01/31/2022

Small Sustainability Measures Can Reap Big Results

Any-sized company can work sustainability steps into its business model

The holidays may be over, but the weather outside remains frightful. The wildfires aren't so delightful. Our ever-warming planet is angry and climate-related chaos has become a year-round reality, from a rare December inferno in Colorado that destroyed hundreds of homes to extreme heat waves in the Pacific Northwest last summer that claimed hundreds of lives.

The world awaits answers. As such, the popular business public-relations move these days is to go all-in on sustainability and net-zero carbon initiatives. Some companies and corporations are positioning themselves more aggressively than others. Ford Motor Co. pledges to be net-zero by 2050; Verizon plans to be there by 2035; and Microsoft says it’ll reach zero carbon emissions by 2030 and that it’ll remove all carbon it has emitted since 1975.

On the surface, these are wonderful developments. But time will tell if it’s all a case of too little, too late. As we all wait and see, what else could smaller business owners and intrepid entrepreneurs be doing to infuse more sustainability into their operations as climate change continues to enforce its will on our vulnerable society?

Please select this link to read the complete article from Forbes.