Complete Story
02/03/2022
How to Create "We" Cultures
Overcoming ingrained us-versus-them dichotomies requires focus
Us/them-thinking comes naturally to everyone, even children.
Imagine giving blue shirts to one group of children and yellow to another. Us/them-thinking will animate perception quickly. Children think my group is better than your group. One researcher proved this.
“Kids started to think the blue was different from the yellow,” Rebecca Bigler Ph.D., said. “What comes very quickly after that is, ‘the blues are better than the yellows.’”
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