02/04/2022

How the Blockchain Association Handled an Explosion in Member Growth

A new association can be a petri dish of innovation

A new association can be a petri dish of innovation. And when those innovations meet with a hot sector, the result can be explosive growth that other associations can learn from.

Such is the case with the Blockchain Association, which was founded in 2018 as an umbrella organization for a growing field of technologies enabled by the blockchain, such as cryptocurrency and decentralized finance.

As new uses for the blockchain emerged, including nonfungible tokens (NFTs) and the metaverse, new types of members were drawn to the organization. In just a year, the association went from 25 corporate members to 70, supported by a team that has increased to 13 employees. Considering that the association started with just one employee—the group’s executive director, Kristin Smith—that in and of itself is a radical change.

Please select this link to read the complete article from Associations Now.