02/09/2022

Five Things to Consider When Changing Your Association’s Name

It can be an opportunity for growth and reflection

You might have heard recently that the Washington Football Team, after years of controversy around its previous name, finally announced that it was changing its moniker to the Commanders.

The team had a lot of eyeballs on it when it made that call. Your association’s name change might not be front-page news, but you’ll still have ample discussions, including those about how it’s discussed with members and how to get everyone on board. Heck, you might have discussions about how the name plays out on social media. (One has to imagine the Commanders did.)

For associations thinking about changing their names, here are just a few of the considerations worth keeping in mind.

Please select this link to read the complete article from Associations Now.