02/10/2022

What Do Your Sponsors Really Want?

First off: They want to be back at in-person meetings

Prior to the coronavirus (COVID-19) pandemic, association events—and the sponsors they brought—were a mainstay of non-dues revenue. While sponsors gave virtual a try, many had lackluster results—making them wary of such offerings.

And now “State of Sponsorship Engagement,” a new survey by the Partnership Professionals Network and Dynamic Benchmarking, reveals just how eager sponsors are to return to live events: 81 percent of respondents want to sponsor in-person meetings.

Part of the appetite for face-to-face meetings is related to nostalgic memories of past conferences, along with the realities of what virtual conferences were like, said Dan Kowitz, CEO of JSB Partnership Consultants and co-convener of PPN.

Please select this link to read the complete article from Associations Now.