02/14/2022

National Restaurant Association Showcases “People Behind the Plate”

Despite the pandemic's challenges, the industry helped others

Even though restaurants experienced severe hardships because of the pandemic, many persevered and are coming out on the other side. To highlight their personal stories, the National Restaurant Association recently launched “People Behind the Plate.” The initial phase of the campaign features stories of six restaurant owners, operators, and chefs who worked hard—against long odds—to keep their doors open.

“‘People Behind the Plate’ is an important first component in a wider vision around the opportunity in the restaurant industry,” said Tia Mattson, the association’s executive vice president of enterprise marketing and communications. “We are the nation’s second-largest private sector employer, and the last industry where an individual can join at entry level and rise to ownership or upper management.”

The devastating reach of the pandemic caused labor shortages, rising costs, and supply chain delays, which pushed restaurants to the edge. “People Behind the Plate” highlights the hyperlocal nature of restaurants.

Please select this link to read the complete article from Associations Now.