02/16/2022

Hunting for Engagement

What conservation groups can teach associations

This last weekend, I finally found time to catch up on my reading. You know, perusing the stack of mags next to your chair. The stuff we say we’ll read but never seem to find an opportunity.

Sitting contentedly in the sun coming through my living room window, I had an epiphany.

I’d been engrossed in a magazine I was reading. I’d read stories about the history of the organization. I’d read stories about member successes. I’d even read an in-depth article linking the science of their mission to their advocacy agenda in D.C.

Please select this link to read the complete blog post from Dean West at Association Laboratory.