02/17/2022

Professional Membership Tip: Follow-up Emails Boost Conversions

Feb. 17, 2022

Associations work hard to develop prospect lists, but a lot of times those names and contact information sit in an Excel spreadsheet, and there's little follow-up.

This is why, as part of the member-acquisition process, a sequence of nurturing emails is a good way to boost conversions, said Leona Dalavai Scott, founder of JEP Marketing Communications.

Nurturing emails build relationships with prospective members in a personal way that introduces your association to them and shows its value and why that is relevant to them.

Please select this link to read the complete article from Associations Now.