02/17/2022

Five Things Wordle Teaches Us About Content Strategy

The popular word game is a viral phenomenon

If you’re like any of the wordsmiths at Manifest, you’ve probably found yourself playing the wildly addictive online game Wordle, which poses a daily challenge in the form of a five-letter word. You get six guesses, and if you figure out the word, you can share how quickly you did so on social media.

If you’ve read anything about Wordle, you might know it was created by its near namesake, Josh Wardle, as a gift for his partner, who is a fan of word games. Nothing more, nothing less.

“I think people kind of appreciate that there’s this thing online that’s just fun,” Wardle told The New York Times. “It’s not trying to do anything shady with your data or your eyeballs. It’s just a game that’s fun.”

Please select this link to read the complete article from Associations Now.