02/17/2022

Five Better Ways to Accomplish Your Tasks

Find the fun path

Ayelet Fishbach is a professor of behavioral science and marketing at the University of Chicago Booth School of Business. She was president of the Society for the Study of Motivation and continues to publish her insights into motivation research.

Her work has appeared in such journals as Psychological Review and the Journal of Personality, and has been publicized through media outlets, including CNN, the Chicago Tribune, NPR, and the New York Times.

Below, Fishbach shares five key insights from her new book, Get It Done: Surprising Lessons from the Science of Motivation. Listen to the audio version—read by Fishbach herself—in the Next Big Idea App.

Please select this link to read the complete article from Fast Company.