05/31/2022

Three Ways to Better Serve Members and Your Team

First: Let your staff take the lead

As the National Association for College Admission Counseling’s (NACAC) inaugural chief experience officer, it is my responsibility to understand who our members are, what they need to be successful in their roles, and to engage with them and my colleagues to deliver experiences that meet those needs and enhance the member value proposition.

I was recently reviewing my notes from my first year in the role. Here are a few takeaways for other association execs looking to give their teams and members the autonomy to lead and be creative.

Let Your Staff Take the Lead

One of the first things I asked of my direct reports was to take ownership for their respective areas in the organization. I wanted them to treat their areas like small businesses and lead by putting our members first.  

Please select this link to read the complete article from ASAE's Center for Association Leadership.