05/31/2022

The Unconventional 7-word Principle Tim Cook Says Every Leader Must Follow

How you lead matters

Leadership is hard. It means making hard decisions and doing hard things. More importantly, it means getting others to do hard things. Depending on what you lead, there are a number of things you can mess up at any time. Sometimes, those things will cause you pain. Sometimes they'll cause other people pain. Sometimes, they can break your company.

Figuring out how not to mess up seems like an important thing to learn. The problem is, it's not at all realistic. You're going to mess up. If anyone tells you otherwise, they're lying to you.

That's what I love about a speech Tim Cook, the CEO of Apple, gave earlier this month. Speaking to a crowd of graduates at Gallaudet University, Cook talked about the most important principle of leadership.

Please select this link to read the complete article from Inc.