09/12/2022

Turn Your Meeting into a Travel and Leisure Opportunity for Attendees

Now's the time to capture attendees' wanderlust

With travel numbers rebounding and a desire to get out and explore increasingly palpable, meeting planners can take advantage of the wanderlust and attract more meeting attendees who are keen to travel. According to a recent Global Business Travel Association (GBTA) poll, 56 percent of all business travelers intend to extend their stay beyond the conference agenda—signaling an opportunity for your association to enhance the attendee experience.

So, how can you make sure your meeting will inspire attendees to view your event as an exciting travel opportunity? We turned to the pros in Orlando to learn how to position your meeting as a gateway to travel and adventure.

Market the Destination

“A great place to start is by marketing your event destination along with the program,” said Casandra Matej, president & CEO, Visit Orlando. “Make sure to focus on the available experiences that attendees can enjoy beyond the conference event.”

Please select this link to read the complete article from Associations Now.