04/07/2023

App Finds Millennial, Gen Z Travelers Have Bigger Budgets but Seek Deals

They are cost-conscious when traveling

Most Millennial and Generation Z travelers are planning bigger 2023 travel budgets but also growing more cost-conscious when booking flights and hotel accommodations, according to travel booking app Hopper.

Earlier this year, U.S. travel companies told investors they saw no signs of slowing demand despite rising costs, but now, Hopper said, more customers are booking travel only when the price is right.

The trend may eventually hamper growth for airline, hotel and leisure companies that have benefited from rising prices and pent-up demand.

Please select this link to read the complete article from Reuters.