05/07/2024

Many Organizations Fail to Meet Member Expectations

The member value proposition differs based on the profile of the member

Many associations may be struggling to meet member expectations, particularly those in the early and mid-stages of their careers.

That’s according to Forj’s 2023 State of Association Member Experience: Members as Disruptors report, which surveyed more than 1,000 association members from across the U.S.

“Member value proposition can be different based on the profile of the members,” said Forj CEO Kurt Heikkinen. “The attitudes, behaviors and needs of someone entering their career are very different than someone in the mid or late stages of their career.”

Please select this link to read the complete article from Associations Now.