05/17/2024

This Book can Help You Unlock Hidden Value in Your Business

The nation is on the verge of a packaging revolution

Despite earning two business degrees and owning a thriving business in its 17th year, I consider myself a late bloomer when it comes to applying the knowledge I gained from my business degrees. Before founding my current company, I was an independent software developer, creating valuable, innovative solutions for small businesses. Growing my current business was initially an exercise in replicating my independent practices with more people, including many small projects staffed by few people. 

As we’ve continued to grow, our projects and team composition have also changed. Our clients are much larger, as are the business challenges we help address. Consequently, our project teams are larger, too, resulting in more collaboration, better quality results, and frankly—more fun. However, managing in this environment requires me to tap into my business school learning and seek inspiration and guidance from modern resources.

WHAT IS THE POWER OF SURGE?

I recently discovered one of those resources in Power of Surge, a book by Holly Rollo, an accomplished sailor and marketing expert with over three decades of experience in B2B software. She shares her wisdom and that of other top chief marketing officers (CMOs) in the industry, in a compelling guide to unlocking hidden value in your organization.

Please select this link to read the complete article from Fast Company.