09/12/2024

Eight Steps for Taking Your Certification Program International

This can be a powerful growth strategy

Expanding your association's certification program beyond your domestic audience can be a powerful strategy for growth.

While many organizations begin their international journey by focusing on membership, credentialing programs can present a stronger value proposition in many parts of the world, particularly among professionals seeking an advantage or entry point with large, international employers.

Here are eight key considerations for taking a certification global.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.