10/01/2024

How to Leverage Custom Event Merchandise as a Marketing Tool

Choosing the right items is crucial

Merchandise can serve many different purposes for your association: a token of appreciation for members, an incentive to boost event attendance and a powerful marketing tool.

When used for an event—whether the event is in person, fully virtual, or hybrid—custom event merchandise can play a key role in its success. In this guide, we’ll explore three strategies to effectively leverage custom event merchandise as marketing collateral.

Offer Appealing Items

Choosing the right items for your branded merchandise is crucial to members actually wearing or using it—and promoting your association in the process.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.