The COVID-19 pandemic and the resetting of the economy that followed it made hourly workers more aware of their value. Some experts think employers should expect to field demands for flexible hours and other workplace incentives even as the labor market weakens.

WorkJam, an online platform that was founded in 2014, has tried to be at the forefront of this shift. It provides clients such as Target, Ulta Beauty and Hilton with digital tools their non-salaried employees can use to swap shifts, complete trainings, and get early access to wages.

Cofounder and CEO Steve Kramer recently spoke with The Associated Press about how companies can better retain hourly workers. The interview has been edited for length and clarity.

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