10/07/2024

Maximizing Content Versatility

Keep content fresh using strategic planning and AI

Your association’s content can be easily adapted by developing efficient systems such as, adding value to your overall strategy, incorporating the use of AI, performing environmental scans through internal and external collaboration, and implementing continuous experimentation through evaluation. The first step to making your content more versatile starts with your association’s strategic plan. Begin by evaluating your organizational goals and objectives to gain a deep understanding of your audience. This foundational work is essential to developing content that truly resonates with the communities you serve.

Questions to ask before creating or repurposing content could include:

• What is our mission?
• What objectives do we want to accomplish?
• What gaps do we need to address?
• Who is our target audience?

Reflect on the purpose of your content and how it can add value to your overall strategy and address needs. By taking an integrated approach, you can lay the groundwork for successful implementation.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.