10/15/2024

How to Improve Users' Experiences with Your Association’s Digital Presence

Ensure these experiences are helping you reach your strategic goals

Have you ever visited your association’s website and struggled to find what you were looking for? Or worse, have you received feedback from your members about confusing navigation or poor user experience?

If so, you're not alone. Many associations face similar challenges. But there’s a solution: user research and usability testing.

These methodologies can transform your digital presence, making it more intuitive and user-friendly—all of which improves member value and helps you achieve your strategic goals.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.