10/15/2024

Bridging Generations in Associations

Finding the 'sweet spot' among your organization's varying generations

The future of associations lies in their ability to attract and retain the next generation. However, what worked for older generations does not necessarily work for today's young professionals. The value propositions that brought seasoned members into your association are likely missing the mark with Millennials and Generation Z.

What Young Members Really Care About

In the past, younger members often joined associations to connect with like-minded professionals and learn more about their industry. The new generation has a sharper focus: career advancement.

Millennials and Gen Z are driven to succeed and are outcome-driven in their expectations. They aren't looking for general networking and education; they want targeted opportunities that get them noticed, help them earn promotions and increase their earning potential.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.