10/22/2024

The Three Points Needed for “Golden Triangle” of Market Research

It’s critical that process, platform and people work together

In a data-driven world, you find yourself inundated with information pouring in from a multitude of sources, akin to a bunch of fire hoses turned up to full blast. You understand the importance of using this wealth of data to drive business decisions, whether naming a new product or the price point at which it's sold.

You also know that data must reach the right people at the right time and that, depending on your company culture and setup, decision-makers should have the autonomy to generate their own research so that they have timely insights precisely when they need them.

How can you attain this ideal scenario? How do you corral all those data streams and harness their potential for you and anyone else who could benefit from them? In addition, how do you ensure that past market research data is as accessible as the most recent project you commissioned?

Please select this link to read the complete article from SmartBrief.