10/24/2024

AOA Launches “Eye” Public Awareness Campaign

The initiative is meant to appeal to younger and more tech-savvy people

To help the public better visualize the importance of eye health, the American Optometric Association (AOA) has launched an awareness campaign that reimagines the eye as a high-tech device.

"The Eye," launched last month by AOA, uses visual design to imply that our eyeballs are more sophisticated—and more precious—than any late-model smartphone or tablet. The human eye, AOA notes in the campaign, has the capacity for 2.5 million gigabytes of RAM and visual precision of 576 megapixels.

Though “The Eye” is a thought exercise and not an actual product, it was developed with a specific goal in mind: To attract younger people and technology first-adopters to visit an eye doctor. “We know that sometimes people are more willing to prioritize the technology in their pocket over their eyes—our primary target is what we call vision neglectors,” said Dr. Belinda Starkey, an AOA trustee. “That’s primarily millennial parents of children of around age 6 or so, and 18-to-25-year-olds who may be opting tinto having vision benefits for the very first time.”

Please select this link to read the complete article from Associations Now.