10/28/2024

Musk's Quest for Cash: X Revamps its Ad Platform

The microblogging app says its new platform relies on AI technology

Recently, X, formerly known as Twitter, introduced a revamped version of its ads platform. In a post on its social-media platform, the company says the redesign is focused on attracting more small businesses and driving better results.

The microblogging app says its “entirely new X Ads platform,” available now to “select new advertisers,” uses the company’s AI technology to “enhance targeting efficiency.” Advertisers will also be able to set their desired cost per action -- a feature aiming to help maximize SMBs' profitability in the app.

In addition, the company says it has added other features, including bid optimization for brands’ target ROI, automatic tracking pixel creation for enhanced measurement, one-click DM support and AI-powered “Auto Targeting,” which uses internal engagement insight to optimize delivery of brands’ ads to their desired audience.

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