11/08/2024

Report Finds Job Boards, Emails Bolster Online Communities

Online communities and digest emails drive engagement

A new report finds that active members of an association's online community are more likely to engage more in the association's activities, and that there are opportunities to better communicate events, mentorship and volunteer roles.

The 2024 Association Community Benchmark Report was released last month by the technology firm Higher Logic. It’s based on an analysis of anonymized data from approximately 1,500 associations and nonprofits using the company’s community software. The survey found that overall, a relatively small proportion of members demonstrate high engagement: 15 percent of users have joined one group or participate in a discussion in a 120-day period.

However, the analysis found that certain activities can inspire more engagement. Communities with a job board, for instance, see "88 percent more community logins, 84 percent more discussion activity and 87 percent more unique contributors," according to the report. Those that build mentoring and volunteering groups into their community see 124 percent more community logins.

Please select this link to read the complete article from Associations Now.