11/12/2024

Five Data-backed Methods to Increase Marketing Success

Take your marketing efforts from mediocre to exceptional

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At Mighty Citizen, we recommend that the associations we work with prioritize research and data. And we follow our own advice by making data the foundation of everything we do. That's why we recently released our 2024 Marketing Benchmarks for Mission-Driven Organizations—and this year, we developed an edition specifically for associations. It’s based on responses from associations who took The Mighty GPS™, a self-assessment for measuring marketing maturity for mission-driven organizations.

What we found is that research, SEO, UX, tech, branding, and collaboration are the building blocks to better marketing success.

Here are the key takeaways from this year’s report, with suggestions for improvement.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.