Details
 

May 2, 2025
11:30AM - 1:30PM EST

OSAP Q2 2025 Educational Luncheon Meeting

Maximizing Membership & Engagement to Drive Non-dues Revenue

Marriott at the University of Dayton | 1414 S Patterson Blvd. | Dayton, OH 45409

Register Now: OSAP's 2025 Q2 Educational Luncheon Meeting
On May 2, join your fellow OSAP members for the Q2 educational luncheon meeting where you'll learn from our speaker, Barbara Burgie, owner of Burgie Media Fusion, who will present on the topic: "Maximizing Membership & Engagement to Drive Non-Dues Revenue."

Please click here to register. 

In today’s evolving association landscape, membership engagement is the key to unlocking new streams of non-dues revenue. In this session, we will explore how associations can leverage their membership base to drive revenue through digital and print advertising, sponsorships and event engagement opportunities. 

We will begin by evaluating their current members to define their demographics, interests and engagement behaviors. From there, we will evaluate the most effective tools to engage members while simultaneously creating valuable opportunities for sponsors. Attendees will learn how to seamlessly integrate sponsors into these platforms to enhance value for both members and partners, resulting in increased revenue. 

Key Takeaways: 

  • Develop a Strategic Member Prospectus – Learn how to analyze your membership data to identify key member segments, engagement trends, sponsorship opportunities and monetization potential. 
  • Leverage Digital & Print Advertising for Maximum Impact – Discover how to integrate targeted advertising opportunities into your communication channels to create new revenue streams. 
  • Monetize Engagement Through Sponsorships & Events – Understand how to align sponsors with highly engaged member touchpoints, from virtual events to in-person experiences, creating win-win opportunities for both sponsors and members. 
  • Effective Management – Learn how to create effective guidelines to govern your advertising and sponsorship program, ensuring alignment with your organization’s values, preventing off-brand content and creating a consistent and reliable income stream. 

May 2 Luncheon Schedule: 

  • Registration & Networking: 11:30 a.m. - 12:00 p.m. 
  • Luncheon & Keynote: 12:00 - 1:30 p.m.
  • Venue Tour: 1:30 p.m. 

Reminder: Business casual is the preferred attire for OSAP in-person events. 

May 14 Online Educational Deep Dive Schedule: 

  • 1:00 - 2:30 p.m. via Zoom

Pricing:

May 2 Luncheon & May 14 Online Educational Workshop (Best Value!)

  • Member educational workshop and luncheon: $80 
  • Non-member educational workshop and luncheon: $140 

May 2 Luncheon Only

  • Member luncheon: $65
  • Life member/Retiree luncheon: $35 
  • Association professional guest luncheon: $39 
  • Non-member luncheon: $80

May 14 Online Workshop Only: 

  • Member educational workshop: $75
  • Non-member educational workshop: $100

To book a sleeping room for the evening of May 1, call Marriott direct at 1-800-MARRIOTT and mention OSAP Q2 Meeting/Luncheon) or click here to obtain the group rate.

CAE Approved

Approved for 2.5 CAE hours.

(Lunch=1 hour. Online=1.5 hours)

 

Please click here to register. 

About the speaker:

Barbara Burgie The visionary and leader of Burgie MediaFusion, Barbara Burgie has provided effective marketing and digital media strategies throughout central Ohio for more than 20 years. Daily, she partners with clients to increase their brand awareness and grow their revenue through data-driven marketing. Her adaptive approach empowers clients to understand and evaluate each campaign investment and to make adjustments to marketing strategy and plans along the way. Through her positive spirit and creative energy, Barb guides clients through dynamic and fun strategies that build audiences and drive results. From analytics and design to websites and social media, she stays ahead of marketing trends and employs the latest media methods to grow brands through a blend of traditional and digital marketing campaigns.

 

 

 

 

Special thanks to our Q2 Educational Luncheon Sponsor:

  

Special thanks to our Q2 host property:
Ohio Shores & Islands   Marriott at the University of Dayton_Hotel
   

Marriott at the University of Dayton
1414 S Patterson Blvd.
Dayton, OH 45409

 

Special thanks to our photographer of record:

Picture America

 


Consent to use of photographic images: Registration and attendance at or participation in OSAP meetings and other activities constitutes an agreement by the registrant to OSAPs use and distribution (both now and in the future) of the registrant or attendee’s image in photographs, video and electronic reproduction of such events and activities. 

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