The OSAP Q2 Online Educational Webinar

Details

May 14, 2025
1:00PM - 2:30PM EDT

The OSAP Q2 Online Educational Webinar

Maximizing Membership & Engagement to Drive Non-dues Revenue

Zoom

Take a deep dive into non-dues revenue with Barbara Burgie, owner of Burgie Media Fusion, at OSAP's Q2 online education session on May 14, 2025.

Please select this link to register.

In today’s evolving association landscape, membership engagement is the key to unlocking new streams of non-dues revenue. In this session, we will explore how associations can leverage their membership base to drive revenue through digital and print advertising, sponsorships and event engagement opportunities.

Key Takeaways:

Develop a Strategic Member Prospectus – Learn how to analyze your membership data to identify key member segments, engagement trends, sponsorship opportunities and monetization potential.
Leverage Digital & Print Advertising for Maximum Impact – Discover how to integrate targeted advertising opportunities into your communication channels to create new revenue streams.
Monetize Engagement Through Sponsorships & Events – Understand how to align sponsors with highly engaged member touchpoints, from virtual events to in-person experiences, creating win-win opportunities for both sponsors and members.
Effectively Manage the Relationships – Learn how to create effective guidelines to govern your advertising and sponsorship program, ensuring alignment with your organization’s values, preventing off-brand content and creating a consistent and reliable income stream.

About the Speaker:

The visionary leader of Burgie MediaFusion, Barbara Burgie has provided effective marketing and digital media strategies throughout central Ohio for more than 20 years. Daily, she partners with clients to increase their brand awareness and grow their revenue through data-driven marketing. Her adaptive approach empowers clients to understand and evaluate each campaign investment and to adjust their marketing strategy and plans along the way. Through her positive spirit and creative energy, Barb guides clients through dynamic and fun strategies that build audiences and drive results. From analytics and design to websites and social media, she stays ahead of marketing trends and employs the latest media methods to grow brands through a blend of traditional and digital marketing campaigns.