February 11, 2026
2:00PM - 3:00PM EDT

Communicating with Confidence in Divisive Times (Part I)

An OSAP and ASA Cohort Program

Online Education

In an era of heightened sensitivity and polarized opinions, association leaders are navigating increasingly complex communication challenges. Whether it's responding to social issues, managing internal disagreement or protecting your organization's reputation, how and when you communicate matters more than ever.

Join Jen Hellman, communications expert and CEO of Goff Public, for a highly relevant virtual session designed to equip you with practical tools and frameworks for leading through crisis and controversy. You'll explore how to respond effectively to hot-button issues, build trust with members and boards, and lead your association with clarity and confidence — even when the stakes are high.

You will walk away with:

• Proven frameworks for decision-making under pressure
• Strategies for responding to divisive issues with authenticity and empathy
• Tips to avoid communication missteps and navigate stakeholder backlash
• Tools to proactively prepare your organization for reputational threats and
• Techniques for aligning internal teams and boards on sensitive matters

This virtual experience goes beyond theory. You will engage with real-world scenarios, discuss peer challenges, and walk away with templates and talking points you can use immediately.