01/22/2025

How LinkedIn Became a Creator Goldmine

The site brims with authentic stories, career tips and brand deals

LinkedIn isn't just for job seekers and recruiters anymore—it's turning into a hotspot for influencers who are changing how professionals connect, share ideas, and build their brands.

But these LinkedIn influencers aren't your typical lifestyle content creators from TikTok or Instagram. Often called "professional influencers," they never set out to make money off their content. Instead, they focused on sharing industry insights, offering business tips and telling real-world career stories. Now, they're stepping into the spotlight and shaking up the platform in a whole new way.

To dive deeper into this trend, I spoke with five LinkedIn influencers to understand why this shift is happening and what it means for the next wave of influencer marketing.

Please select this link to read the complete article from Fast Company.