01/23/2025

Here's Why No One Wants to Watch Your Webinar

And here are three tips to change that

A couple of years ago, to learn as much as we could about B2B webinars, the Goldcast team decided to analyze the data we had, including the companies hosting them and what webinar content audiences were looking for.

In our latest study, the 2024 B2B Webinar Benchmark Report, we sifted through exponentially more data on hand to analyze whether things were holding steady or shifting in any specific direction. We considered single-session webinars that were 90 minutes or shorter a "webinar," and excluded any data that didn't fit those criteria.

Here are some things you should know as you plan your webinars in the coming year.

Please select this link to read the complete article from MarketingProfs.