02/05/2025

LinkedIn's Bet on Short-form Video is Delivering in a Big Way

Video is now the fastest-growing category on the social network

Is LinkedIn the new TikTok? 

Short-form video is now the fastest-growing category on LinkedIn, growing at twice the rate of other post formats on the platform. According to LinkedIn, total video viewership surged 36 percent in the first quarter of 2025. 

Now, LinkedIn is doubling down on video with new features to boost discovery and engagement. The full-screen vertical video experience, first launched on mobile, is now coming to desktop. Users can tap a video, swipe through more and explore a new video tab for TikTok-like scrolling.

Please select this link to read the complete article from Fast Company.