02/09/2025

Reconsider Putting These Three Types of Posts on LinkedIn

Credible, conversation-sparking posts matter more for your career growth

With more than 900 million users worldwide, LinkedIn often feels like the ultimate goldmine for professional networking and career growth. But figuring out the right blend of authentic expertise, personal flair, and audience engagement can feel more daunting than it’s worth. Yes, it’s crucial to know how to boost engagement, but it’s just as important to understand which kinds of posts can hurt your reputation and sabotage your efforts to be seen as an expert. Here are three types of posts you’re better off avoiding.

Algorithm-chasing Posts

LinkedIn’s algorithm is constantly changing, influencing the likes, views and social interactions your posts receive from potential clients, employers, and your network. Unlike platforms like Instagram and TikTok—which thrive on trendy, high-engagement content—LinkedIn actually pushes back on posts that seem to be gaming the system. Instead, the best way to stand out is to focus on credibility, expertise and meaningful conversations within your industry, all while keeping your clients’ needs in mind. When you chase a moving algorithm, you risk posting controversial or "hot take" content that aims for quick reactions rather than thoughtful engagement.

To avoid the trap of chasing engagement, create a checklist of relevant and engaging topics you gather from client and colleague conversations. This allows you a check and balance to make sure you remain relevant and professional-brand appropriate in any content you share.

Please select this link to read the complete article from Fast Company.