02/10/2025

How Influencer Marketing Could Evolve beyond Social Media

Influencer marketing began as a niche marketing tactic to entice youth

Influencer marketing began as a niche marketing tactic to target younger demographics on social media platforms. Today, it’s projected to become a $21B market, with more brands running influencer partnerships to reach a wide array of audiences.

Below are key insights from Nova, a creative AI company specializing in social display ad solutions. Nova covers the growth of influencer marketing and provides actionable steps to overcome the challenges brands face with social media platforms, including algorithmic changes, data transparency and rising ad costs. All of which can be successfully solved by leveraging influencer content across the Open Web.

While summary points are provided below, additional insights can be found in the full report, including answers to these questions.

Please select this link to read the complete article from CNBC.