02/12/2025

Brands Increasingly Adopt Threads over X

People and brands are departing X for new options

Threads is becoming increasingly popular among brands, according to research from Sprout Social.

The app, which enables users to engage in and share public conversations, has gained traction as both individuals and businesses explore alternatives to X, formerly known as Twitter.

Findings from the Q1 2025 Pulse Survey show that 57 percent of marketers currently post on Threads, with an additional 23 percent planning to establish a presence on the platform this year.

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