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02/12/2025

Advanced Generative AI Cyberfraud Is Increasing

This is something CFOs should monitor

As new technologies develop and chief financial officers (CFOs) are advised to ensure their data is ready and follow through quickly on implementation, risk awareness is pivotal, particularly within the cybersecurity function. Video and audio deepfakes, voice cloning, spear phishing and other complex fraud tactics are evolving alongside technology, and finance must not only allocate resources to IT to help protect the organization’s most valuable commodity but also be an active collaborator in the approach, in some cases led by the CFO.

New data from TrustPair’s 2025 Fraud Trends and Insights report highlights this growing trend of AI-driven fraud, with findings showing a 118 percent year-over-year increase in advanced generative AI tactics like deepfakes and deepaudio. This surge coincides with a sharp rise in cyber fraud incidents, as 90 percent of the 200 executives surveyed in the report said they were targets of cyber fraud in 2024, up from 79 percent in 2023.

Where fraudsters are acting now

While extracting data and committing fraud via generative AI and new technologies should be top of mind for CFOs, more traditional forms of fraud still dominate. Business email compromise scams increased 103 percent year-over-year and remained the top fraud tactic used against companies in the report.

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