03/07/2025

What Members Want in a Professional Development Program

Make your organization becomes an invaluable resource

Last year, nearly one in two surveyed Americans made New Year’s resolutions related to their work or career. Chances are, many of your association’s members have similar resolutions at the start of 2025. Whether they plan to take on more leadership responsibilities or learn a new skill, they’ll likely be looking toward your organization for the tools to do so. One way to meet this need is by launching or optimizing your association’s professional development program.

A well-rounded professional development program is more than simply a component of your association's marketing strategy. When you adapt your program to the specific expectations, preferences and goals of your members, your organization becomes an invaluable resource that they’ll gladly invest in for years to come.

To help your association improve its offerings and boost member engagement, let’s explore what today’s members are looking for in a professional development program.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.