03/10/2025

Five Data-backed Methods to Increase Marketing Success

Prioritize a few key areas

At Mighty Citizen, we recommend that the associations we work with prioritize research and data. And we follow our own advice by making data the foundation of everything we do. That's why we recently released our 2024 Marketing Benchmarks for Mission-Driven Organizations—and this year, we developed an edition specifically for associations. It’s based on responses from associations who took The Mighty GPS™, a self-assessment for measuring marketing maturity for mission-driven organizations.

What we found is that research, SEO, UX, tech, branding and collaboration are the building blocks to better marketing success. Here are the key takeaways from this year’s report, with suggestions for improvement.

1. Prioritize research.

A shockingly low number of associations are using data and analytics to inform their marketing decisions. How can your association improve in this area?

Please select this link to read the complete article from ASAE’s Center for Association Leadership.