03/12/2025

Why an Association Has Low Engagement

Here are three common causes

With shake-ups in many industries, the future of professional and trade association memberships is unclear. As your members scramble to secure and advance their careers, you know your organization’s offerings could help them. As your members scramble to secure and advance their careers, you know your organization’s offerings could help them.

So, why aren’t your members engaging?

Every association is unique, so why one organization experiences low member engagement might differ from another. To help your organization diagnose the cause behind its engagement struggles, we’ll look at three common reasons associations struggle to connect with members.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.