03/18/2025

Winning in an Era of Unpredictability

Supercharge your brand with a one-word mindset

It's fair to say that 2025 continues to fly out the blocks on a wild mission to bring even higher levels of change, unpredictability, and flux shaping our world.

But, as I started writing this on Blue Monday in January, apparently the saddest day of the year, this is not intended as an article lamenting the cultural whiplash we are experiencing within our daily feeds. Instead, it is a more positive perspective on how as businesses and brands, we can not just survive but supercharge in this era of incredible unpredictability.

THE ONLY CONSTANT IN A CHANGING WORLD IS CHANGE ITSELF

According to an article by GlobeScan, at the end of 2023, nearly 8 out of 10 people believed that "the world is changing too quickly for me." But, quoting the immortal lyrics of the Chalamet-rekindled Bob Dylan, it's clear that "the times they are-a-changin'," and they will continue to change, with the only constant in this forever-changing world being change itself.

Please select this link to read the complete article from Fast Company.