03/19/2025

Solving for the New Reality of Engagement

Consider the "holistic" member experience

Member experience is the combination of all the interactions your members have with your organization—from the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association.

In an age of constant competition for people’s time, creating a good member experience means thinking holistically. Everything that makes up your association needs to work together to form a compelling value proposition that attracts members and keeps them invested.

Why Create a Holistic Member Experience?

Think about it: If you drive to a store in the middle of nowhere, like Walmart, you probably just go in, shop and go home. But, if you go to a store in a thriving town center, you might stay a while, browsing other stores, wandering the town square, enjoying a local event and even chatting with people.

Please select this link to read the complete article from Associations Now.