04/19/2025

AI vs. Automation

How to leverage each for maximum impact

Imagine two interns. The first follows instructions to the letter—compiling research, scheduling social media posts and managing your calendar.

The second completes the same tasks but takes it a step further—finding additional research sources, streamlining the social media workflow and proactively suggesting optimal meeting times based on past interactions and behaviors.

These two interns, with their overlapping but distinct capabilities, capture the essence of automation versus artificial intelligence (AI). Both liberate users from tedious manual work, but only one, with its built-in autonomy, is changing the nature of how we interact with technology.

Please select this link to read the complete article from Fast Company.