06/04/2025

Meta Develops AI Tools to Automate Ad Creation

The move sent shockwaves through the traditional media industry

Meta, the owner of Facebook and Instagram, is seeking to help advertisers fully create and target campaigns using artificial intelligence (AI) tools by the end of next year; the move that sent shockwaves through the traditional marketing industry.

Mark Zuckerberg's Meta, which also owns WhatsApp, aims to directly target brands' marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets.

The AI tools under development, first reported by The Wall Street Journal, will allow brands using Meta's advertising platform to create ads using a product image and a planned marketing spend.

Please select this link to read the complete article from The Guardian.